David "Shingy" Shing

David "Shingy" Shing, creative strategist and former 'Digital Prophet' at AOL and Verizon, now a Substack writer and advisor on branding, culture and AI. He explores how AI reshapes creativity, the risks of homogenized generative work, and why brands should focus on experiences, cultural interpretation, and restraint in a data-saturated world.

David 'Shingy' Shing, a famed digital prophet and creative omnivore, shares his insights into the future of advertising and technology. He discusses the dichotomy between AI-driven creativity and authentic craftsmanship, raising questions about the role of generative tools. Shingy dives into nostalgia's place in today's digital landscape, highlighting society's yearning for authenticity amidst rapid technological evolution. He also addresses the transformation of advertising in digital spaces and the challenges faced by creatives in an era dominated by AI.