David Portalatin

David Portalatin, Senior Vice President and food industry advisor at Circana, dives into the rising trend of deal-seeking among consumers. He reveals that a staggering 29% of restaurant visits are now perceived as bargains, the highest since the Great Recession. The discussion highlights how inflation and higher prices are driving this behavior. Portalatin also examines how consumer needs differ between convenience and experience, and how deal types have evolved to include digital offers and loyalty promotions that cut through the noise.