David Picioski leads Global Brand Partnerships at Wilson Sporting Goods, where he shares insights on navigating sports collaborations, including partnerships with the NBA and the role of star athletes in expanding visibility. Connor Blakley, founder of Youth Logic, discusses reaching Gen Z effectively, the importance of understanding youth culture, and the missteps brands commonly make. They dive into Gen Z's consumption habits, the shift towards meaningful content, and Wilson's innovative approach to basketball design.
