David Philippson
Founder and CEO of Dataseat, a privacy-first mobile DSP, with extensive experience in the mobile advertising ecosystem.
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Jul 2, 2024 • 49min
Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)
David Philippson, Founder and CEO of Dataseat, discusses Apple's AdAttributionKit, changes in mobile attribution, unifying attribution across platforms, Meta and Google adopting AdAttributionKit, Apple's long-term vision for attribution, Private Cloud Compute, and Apple's 'nuclear option' of IP obfuscation.
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