David Pannell

David Pannell, co-founder of Vegan Business Tribe, discusses how vegan businesses can serve as activism. He elaborates on transitioning from a marketing agency to supporting vegan entrepreneurs, emphasizing the importance of community and financial sustainability. David highlights the need for niche marketing, using case studies to show how a focused approach can drive success. He also shares insights on audience engagement through social media, advocating for compassionate and innovative business practices rooted in ethical values.