David Obrand

David Obrand, CEO of SalesLoft, shares insights on the company's journey to profitability amidst the challenges of enterprise sales. He emphasizes the necessity of adaptability in today’s unpredictable market. The conversation uncovers how AI is reshaping sales strategies and the importance of building trust in buyer-seller relationships. Obrand also discusses the importance of aligning departments to improve customer experience and the strategic shift towards enterprise clients. Tune in for valuable lessons on navigating the evolving landscape of sales!

Salesloft representative David Obrand joins Topline hosts to discuss bridging pricing gap between early customers and new ones for SaaS companies. Topics include psychological aspect, setting upfront expectations, and emphasizing value to early customers.