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David Morin

Chief Customer Officer at Narvar, a post-purchase customer experience platform. Expert in retail return fraud and supply chain optimization.

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Oct 11, 2024 • 24min

Consumer Return Fraud: How Bad Is It?

David Morin, Chief Customer Officer at Narvar, dives into the staggering $101 billion problem of consumer return fraud impacting e-commerce. He discusses the thin line retailers must walk between preventing fraud and preserving customer satisfaction. Innovative solutions like boxless returns and advanced loyalty programs are highlighted as strategies to improve the experience while combating fraud. Morin also emphasizes the role of technology and personalized customer data in navigating this complex issue, making it a must-listen for retail professionals.