David Minton, founder of The Leisure Database Company, reveals insights from the 2024 State of the UK Fitness Industry Report. He discusses the democratization of fitness data, aiming to enhance industry accessibility. The conversation uncovers trends of market growth, premium services, and the disparity between public and private sectors. Minton emphasizes the potential of integrating healthcare data into fitness metrics, along with the importance of innovative offerings to meet evolving demographic needs, ultimately boosting community health.