Get the app
David Masterman
Executive Creative Director at VCCP, co-creator of the AI 'Scammer Granny' Daisy campaign that used AI to waste scammers' time and protect customers.
Best podcasts with David Masterman
Ranked by the Snipd community
10 snips
Dec 9, 2025
• 36min
Most Contagious: KitKat's longevity secret, Scambaiter Granny and more
chevron_right
Join Joelle Caputi and YL Jabi from KitKat as they explore the secret sauce behind the brand's enduring success over 90 years. They discuss striking a balance between timeless brand elements and modern relevance. David Masterman and Simon Valcurell reveal the ingenious creation of 'Scammer Granny,' an AI designed to outsmart fraudsters while adding a humorous twist. Katrina Sturton-Dodd shares insights on how brands can foster community and connection in today’s world, encouraging a shift from individualism to belonging.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
