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David Marr

President and CEO of Acushnet Company, discussing the role of data in golf equipment manufacturing and customization.

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Aug 19, 2022 • 1h

Birdies & Big Data: The Golf Revolution

Jeff Price, CCO of the PGA of America, David Marr, CEO of Acushnet, and Ken Lovell, SVP of Golf Technology at the PGA Tour, dive into the golf revolution driven by data. They discuss how data analytics has transformed player performance and fan engagement, making golf more accessible. The trio highlights technology's role in customizing experiences for golfers and attracting new audiences. They also explore the innovative ShotLink system, enhancing how fans experience the game and shaping the future of golf.