David Maloof

Founder and Managing Partner of Pre-Sales Advisory Group and longtime pre-sales leader with experience at Oracle, Salesforce, and high-growth SaaS companies; specializes in building pre-sales organizations, AI-enabled demo creation, and modern sales processes.

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Jan 14, 2026 • 41min

Why AI’s Real Power Lives in Pre-Sales and Not Prospecting

David Maloof, Founder of Pre-Sales Advisory Group and a veteran in pre-sales leadership, dives into the transformative role of AI in the sales process. He explains how AI enhances pre-sales with tailored demos and proactive discovery strategies, shifting the focus from traditional prospecting. The conversation highlights the need for SEs to cultivate curiosity and adaptability to meet modern buyer expectations, emphasizing that AI is not a replacement for great sellers but a tool for those willing to evolve.

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