David L. Rogers

David Rogers, a leading expert on digital transformation and Columbia Business School faculty member, shares his insights on navigating change in organizations. He explains why many digital transformations fail, emphasizing that focusing too much on technology can overlook critical organizational challenges. Rogers advocates for a shared vision and highlights the human aspect of leadership. He stresses the need for effective measurement, team engagement, and cultivating vision at all levels, empowering organizations to thrive amid continuous change.

Author David L. Rogers discusses digital transformation challenges, barriers to success, and the importance of iterative funding. Case studies on The New York Times and CNN+ highlight pitfalls and strategies for innovation. Practical advice for leaders navigating the digital age is shared.

David Rogers, an instructor at Columbia Business School and founder of David Rogers Group, dives into the nuances of digital transformation. He reveals that it's more about strategic imagination than just technology. The conversation touches on common pitfalls businesses face, such as cognitive blind spots and outdated management models. Rogers emphasizes the importance of storytelling in leadership and how innovative practices can foster cultural change. Finally, he discusses the evolving role of IT, advocating for it to be viewed as a strategic partner in organizations.