David Knight

Co-founder and CEO of Avarra, with a background as a product leader and GM at Proofpoint and former CTO at Cisco WebEx; focuses on applying AI to scale sales coaching, enablement, and GTM play execution.

Best podcasts with David Knight

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Jan 13, 2026 • 55min

Ep 12: AI in GTM: What Works, What Doesn’t, and How to Win in 2026

In this engaging discussion, David Knight, Co-founder and CEO of Avarra, and Neil Weitzman, Fractional CRO and GTM advisor, dive deep into the real impact of AI on go-to-market strategies. They highlight how automating flawed processes only magnifies failure and emphasize the crucial need for effective coaching via AI avatars. The duo warns against adopting AI reactively and stresses the importance of aligning AI tools with genuine business workflows. Their insights offer a roadmap to harness AI’s potential while addressing the human element in sales.

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