David Jacobs

In this fascinating discussion, David Jacobs, CEO of Contxtful and a pioneer in digital advertising, shares his journey from the early days at Advertising.com to current challenges in ad tech. He analyzes the potential breakup of Google and its consequences for publishers, alongside the shift towards e-commerce ads amidst a decline in search traffic. David also weighs in on the role of AI in targeting and the future of digital revenue models. With insights on the evolving landscape, he highlights the need for innovative strategies in a cookie-less world.