David Hurley, Co-founder and CTO of Conversify, shares insights on the future of B2B lead generation emphasizing the importance of meaningful conversations. He discusses innovative outreach strategies on LinkedIn, highlighting methods to identify responsive prospects and craft engaging messages. David dives into successful case studies, including campaigns with Citibank, showcasing the impact of personalization and non-spammy communication. With real data and results, he demystifies how to effectively turn conversations into sales opportunities.