David Huntzinger

David Huntzinger, agent at talent management firm Night, shares insights on the evolving creator economy. He emphasizes the importance of direct brand relationships for enhanced creativity and authenticity. The conversation dives into how small creators often manage direct deals, while larger ones rely on agents. Huntzinger discusses the transformation of creators into media channels and the impact of AI on negotiations, suggesting that creators need to plan strategically for upcoming partnerships. He also highlights trends reshaping the industry, like product development and e-commerce integration.