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David Horesh
Construction marketing consultant helping construction tech startups with their go-to-market journeys. Spent 7 years helping construction tech companies go from zero to serious ARR.
Best podcasts with David Horesh
Ranked by the Snipd community
Jul 8, 2025
• 1h 10min
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics
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David Horesh, a construction marketing consultant with seven years of experience, shares insights on effective marketing strategies for construction tech startups. He highlights the industry's skepticism towards ROI calculators and explores how understanding construction jargon is crucial for success. David discusses the leaky bucket problem affecting sales funnels and suggests that memes can engage professionals better than traditional content. He emphasizes leveraging digital platforms and AI tools to streamline marketing efforts and enhance buyer engagement.
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