In this engaging discussion, David Hartman, VP of Creative for Walmart, and Tosh Hall, Chief Creative Officer at JKR, dive into Walmart's strategic brand transformation. They highlight the nuanced differences between rebranding and refreshing a brand, tackling challenges in modern consumer connection. The duo showcases the importance of authenticity in design, shares insights on their collaborative creative process, and reflects on implementing a new logo after two decades. They also explore innovative signage to enhance the shopping experience across thousands of stores.
