David Gerard

David Gerard, a magician and mentalist hailing from Silicon Valley, intertwines his rich background in tech with the magic of user engagement. He shares secrets on how creating captivating experiences can help product teams retain users effectively. Gerard emphasizes the importance of misdirection and how it can transform user experiences, while also revealing what magicians know about building trust that companies often overlook. His insights on leveraging surprise and personalization serve as a unique guide for tech innovators.