David Fudge, co-founder and CEO of Aplós, shares his journey in creating a premium non-alcoholic spirits brand. He dives into innovative branding and marketing strategies that challenge traditional alcohol norms, appealing especially to health-conscious consumers. Fudge emphasizes the importance of e-commerce success, leveraging influencer partnerships and AI tools. He provides valuable lessons from his prior roles, underscoring the need for authenticity and resilience in the fast-evolving beverage market. Tune in for insightful takeaways for aspiring entrepreneurs!