David Frederick

In this insightful discussion, David Frederick, co-founder of Head Over Heels, shares his expertise in branding and storytelling. He highlights common mistakes brands make and stresses the importance of creating a unique identity that resonates with audiences. Frederick emphasizes the power of collaboration and idea validation to foster innovation. Through engaging anecdotes, he illustrates how original storytelling can create authentic connections. Tune in for valuable lessons on transforming branding challenges into success through teamwork and creative execution.