David Demarest

David Demarest, a lecturer at Stanford Graduate School of Business and former White House Communications Director, shares crucial insights on crisis communication. He emphasizes the importance of knowing one's values to guide decision-making. The conversation touches on managing transparency during crises, engaging stakeholders proactively, and the power of perspective in communication. Demarest highlights how strategic messaging can bolster trust and engagement, showcasing historical figures like Gandhi and Lincoln as examples of effective context in messaging.