From prehistoric cave paintings to an inventor’s Eureka moment, creativity has always been described as a particularly human trait. But something strange can happen with generative artificial intelligence. Your ideas can take shape far faster. You also get ideas that you might never have imagined on your own. So, who is the creator here? What is creative work in the era of generative AI? What is innovation in this emerging world? In this episode, How Generative AI Changes Creativity, Adi Ignatius speaks with video artist and consultant Don Allen Stevenson III about how generative AI is disrupting creative work and the creative industry. Then Ignatius speaks to two innovation researchers, Jacqueline Ng Lane and David De Cremer, about changes to the creative process within organizations. Lane is a professor at Harvard Business School. De Cremer is a professor at the National University of Singapore Business School and a coauthor of the HBR article “How Generative AI Could Disrupt Creative Work.” How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

David De Cremer, Dunton Family Dean at Northeastern University, is an expert in technology and leadership. He shares critical insights on AI literacy for business leaders, emphasizing the need for strategic control over AI integration. De Cremer discusses the rapid evolution of AI, urging leaders to understand its implications for workforce dynamics. He also tackles how AI impacts creativity and authenticity in content creation, while advocating for ethical practices and transparency in leadership. His practical guide empowers leaders to navigate the AI transformation effectively.

David De Cremer, a professor of management and technology at Northeastern University and a recognized thought leader in AI, shares captivating insights from his book, "The AI-Savvy Leader." He emphasizes the necessity for leaders to embrace AI, fostering an inclusive approach to ease employee fears about job displacement. David discusses how leaders can strategically integrate AI while retaining control, the importance of ethical practices, and the need for ongoing learning to adapt to digital transformation. His approach encourages collaboration between tech experts and organizational goals.