David Darmanin
One of the founders of a successful analytics tool that reached $40 million in annual recurring revenue.
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May 17, 2022 • 44min
Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing
David Darmanin, co-founder of Hotjar, discusses how they bootstrapped the analytics tool to an impressive $40 million ARR with a remote team. He shares their unique direct-to-consumer marketing strategies that set them apart from competitors. David reflects on the lessons from a failed launch that shaped their success, the pivotal pre-launch tactics that built a subscriber list of 60,000, and the emotional complexities of selling the company after a 9-figure exit.
