David Craig interviews Andoni Iraola, Bournemouth's successful manager known for his innovative approach to football. Iraola shares his unique perspective on avoiding long-term goals and adapting his coaching from Spain to the Premier League. He reflects on the club's warm atmosphere, his preference for cinema over concerts, and his literary admiration for Mary Shelley's Frankenstein. The conversation also touches on his coaching superstitions and the importance of team culture in their current stellar season.