David Cost, VP of Digital and E-Commerce at Rainbow Shops, shares how they slashed lost package rates by 75% through innovative shipping solutions. He highlights the critical role of mobile checkout optimization, discussing the shift to Shopify and the benefits of ShopPay. David dives into the increasing importance of seamless omni-channel options, like ship-to-store strategies, in enhancing customer loyalty. Tune in for insights on balancing speed and experience in fashion retail and creating a frictionless shopping journey.

David Cost, VP of Digital and eCommerce at Rainbow Apparel Co, shares his insights from a rich career in technology consulting and e-commerce. He explains the challenges of replatforming and the significance of team building over time. David discusses the critical aspects of delivering a consistent customer experience and the complexities of navigating both online and offline marketing strategies. He also highlights the impact of vendor consolidation and innovative technologies like Blotout in the changing landscape of digital marketing.