David Connors, co-founder and CEO of The Swarm, shares insights on leveraging AI in sales. He highlights how AI can cut through the noise of generic messages, promoting the effectiveness of personalized communication. David emphasizes the shift towards relationship-based selling, where building trust and leveraging networks lead to higher conversion rates. The discussion also touches on the evolving role of sales professionals in managing the entire customer journey and how AI can streamline repetitive tasks, ultimately fostering long-term relationships.
