David Cohen

CEO of the Interactive Advertising Bureau (IAB), leading industry efforts on standards, measurement, and the responsible adoption of technologies like AI in advertising.

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Jan 20, 2026 • 24min

Ep. 117 From Hype to Reality: AI, Advertising, and What’s Next with David Cohen (IAB CEO)

David Cohen, CEO of the Interactive Advertising Bureau, leads industry innovations in advertising standards and technology. He explores how AI has evolved from buzzwords to actionable strategies, reshaping the advertising landscape. Cohen discusses the fading cookie narrative and the dual challenges of opportunity and risk faced by publishers. He highlights the importance of effective data frameworks and urges a shift from efficiency to effectiveness in advertising metrics. With CTV and commerce poised for growth, Cohen shares insights on guiding the industry through rapid transformation.

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