David Chan

Join David Chan, U.S. Commercial Lead for Customer Data Platforms at Deloitte Digital, as he shares his expertise on mastering data readiness for AI. Discover how effective data management can propel AI projects forward and how quality impacts performance. Chan delves into building customer trust through privacy measures and the need for transparency in generative AI. He discusses strategies to mitigate risks, emphasizing the importance of validation techniques and balancing planning with execution for successful AI integration.

David Chan, Managing Director at Deloitte Digital, talks about the modular evolution of CDPs, the roles of older platforms in martech stack, and the dual-zone approach for effective data strategy. He also discusses composable vs packaged approach for building a CDP, tech debt and resources in CDP implementation, the role of reverse ETL tools in CDPs, idea resolution, promoting Asian American awareness, and finding work-life balance.