David Byrne

David Byrne, an economist known for his work on retail pricing, and Megan Flamer, an innovation consultant, dive into why consumers often stick to higher prices. They explore how companies manipulate pricing through coordinated signals, such as weekly price hikes in petrol. The duo discusses the impact of loyalty on consumer choices and reveals surprising findings from their experiments. Plus, they propose tech-driven solutions like AI coaches to help consumers find better deals. Get ready to rethink your shopping habits!