David Broockman, a political scientist from UC Berkeley, joins the discussion to debunk the four biggest myths about political persuasion. They explore how mind-changing during elections is rare and the psychological factors influencing voter decisions. Broockman emphasizes the need to understand moral foundations, contrasting conservative and progressive values for effective persuasion. They highlight the challenges of reaching swing voters with positive messaging while revealing how media exposure can subtly shift opinions, though often temporarily.

David Broockman, a political scientist at UC Berkeley, challenges the conventional views of NIMBYism by emphasizing the role of deep-seated beliefs about symbols like cities rather than mere self-interest. He explores the surprising support for housing density among homeowners and highlights how public perceptions are influenced by generational attitudes and biases against large developers. Broockman also discusses the YIMBY movement's rise and the significance of policy evaluation to address housing needs for lower and middle-income families.

Exploring how experimentation can make TV ads more effective in political campaigns, using data-driven analysis and randomized control trials to optimize ad messages. Discussing the importance of content optimization over targeting for lasting impact, and the influence of AI on political advertising with ethical concerns in the digital era.