David Broockman, a political scientist at UC Berkeley, and Josh Kalla, coauthor of a thought-provoking essay on political persuasion, break down common misconceptions surrounding how we change minds. They discuss the interplay of moral foundations in political messaging and analyze the fallout of negative campaigning. The duo also explores voter apathy and the myth of informed swing voters. Throughout the conversation, they emphasize the need for adaptable strategies, highlighting the complex dynamics of belief change amid the evolving political landscape.

David Broockman, a political scientist at UC Berkeley, challenges the conventional views of NIMBYism by emphasizing the role of deep-seated beliefs about symbols like cities rather than mere self-interest. He explores the surprising support for housing density among homeowners and highlights how public perceptions are influenced by generational attitudes and biases against large developers. Broockman also discusses the YIMBY movement's rise and the significance of policy evaluation to address housing needs for lower and middle-income families.

Exploring how experimentation can make TV ads more effective in political campaigns, using data-driven analysis and randomized control trials to optimize ad messages. Discussing the importance of content optimization over targeting for lasting impact, and the influence of AI on political advertising with ethical concerns in the digital era.