David Boscawen
Joined from VCCP
Best podcasts with David Boscawen
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May 29, 2024 • 54min
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
David Boscawen from VCCP and Gui Ferreira from Cadbury discuss the success of Cadbury's iconic campaigns and the importance of compound creativity, writing good briefs, and maintaining a successful client-agency relationship. They also touch on the future of the Cadbury brand and the power of authenticity in marketing.
