In this engaging discussion, David Begin, a seasoned business leader known for his expertise in managing hourly workers, shares insights on motivating this crucial workforce. He emphasizes a vital mindset shift for employers, focusing on respect, flexibility, and employee well-being. The duo explores the importance of fostering purpose and connection in work, enhancing onboarding processes, and using recognition to boost morale. They reveal practical strategies to attract and retain hourly staff while creating a positive work culture that benefits everyone.