David Barnard

The podcast discusses RevenueCat's 2024 State of Subscription Apps report, highlighting the need for optimization in conversion rates and pricing strategies. It emphasizes the importance of strategic focus on different markets and the crucial role of retention in app success. Reactivation of churned subscribers becomes more impactful as the app grows, prioritizing acquisition and retention early on.

David Barnard, Growth Advocate at RevenueCat, discusses Apple's new guidelines for alternative off-platform payments in the US and alternative app stores in the EU. They explore the specifics of the guidelines, the attractiveness of the options, impediments to implementation, and the sentiment of independent developers. They also discuss the implications of Apple's payment changes, differences between off-platform and app store payments, and options for developers in response to the new terms.

David Barnard discusses the failures of his recent app launch, the value of continuous updates over big launches, the unpredictability of press coverage, the importance of value-based pricing, and how A/B testing insights depend on user cohorts.

Special guest David Barnard discusses the App Store's future, revenue models, and the Weather Up app update. They touch on app rankings, unethical practices, and the balance between originality and imitation in creative design. The conversation also explores Apple's design success, the Reservoir Dogs controversy, and the implications of app store economics, including Apple's 30% fee on developers.

Guests from RevenueCat discuss WWDC 2024 highlights, including the deprecation of StoreKit 1, Apple's AI advancements, Vision Pro update, quality-of-life improvements, and new win-back offers for developers. They explore the impact on app development, user interfaces, App Store Connect updates, and challenges in monetization, highlighting opportunities and limitations in the evolving iOS landscape.