David Asch

David Asch, a behavioral economist and health policy expert, delves into the quirks of our decision-making processes in healthcare. He humorously illustrates why we often make poor choices, like ignoring seatbelt rules despite knowing better. Asch emphasizes the power of harnessing our predictable irrationality to improve health behaviors. He shares insights on how understanding emotions and motivations can lead to better adherence to health protocols, paving the way for significant healthcare reform.