David Allison

This week, David Allison, founder of the Value Graphics Project and author, reveals how shared human values can revolutionize food and beverage choices at events. He explains how his research debunks traditional demographics, focusing instead on values like health and social status. Personal anecdotes highlight the importance of catering to diverse dietary needs and creating inclusive experiences. With innovative strategies like the 'belonging playbook,' David shows how understanding core motivations fosters genuine connections, ensuring events resonate deeply with attendees.