David Adams

David Adams, President and CEO of Global Automakers of Canada, dives into the electric vehicle landscape in Canada. He discusses the challenges posed by depleted federal rebate funds and shifting incentives that impact consumer adoption. The conversation touches on potential tariffs from the U.S. and their effects on Canada's EV industry, alongside the complexities of cross-border automotive trade. With the 2035 zero-emission goal looming, Adams emphasizes the urgent need for government and industry collaboration to navigate this transformative period.