David Acevedo, president of 360View, explores the transformative power of a 360-degree understanding of customers in banking. He discusses how this holistic view enhances marketing, product development, and customer experience. Acevedo shares insights on the importance of integrating CRM systems with core banking and the role of technology in improving client relationships. He also highlights the challenges of tech adoption and advocates for strategic partnerships, particularly for smaller financial institutions, to leverage data insights effectively.