Dave Powers

Dave Powers is the President and CEO of Deckers Brands, renowned for leading the Hoka and UGG footwear lines. He discusses the remarkable rise of Hoka from a $1.1M acquisition to a booming $1.4BN powerhouse, revealing the strategic insights that fueled its success. Powers shares lessons from overcoming UGG's struggles, including the impact of Oprah's endorsement and the brand's efforts to reclaim its identity. With reflections on balancing corporate culture and consumer loyalty, he provides valuable insights into navigating the fast-paced world of fashion and footwear.

Dave Powers, President & CEO of Deckers Brands, shares insights from his dynamic career in footwear and apparel. He discusses the impact of the pandemic on team motivation and the innovative strategies Deckers used to adapt and thrive. Delving into his early life, Powers reflects on the strong work ethic instilled by his family and how sports shaped his determination. He also emphasizes the importance of approachable leadership styles, revealing how transparent communication fosters a successful and inclusive workplace culture.

Dave Powers, President & CEO of Deckers Brands, shares his insights from a rich career in footwear. He dives into Hoka's incredible growth and how it's bridged from niche to mainstream by focusing on athletes. Dave discusses the significance of collaborations in boosting brand visibility for companies like UGG. He also explores the impact of technology on retail through omni-channel innovations, and how TikTok is transforming marketing strategies, enhancing brand authenticity by leveraging user-generated content.