Dave Peterson

Al Ramadan, co-founding partner of Play Bigger Advisors with a background in mathematics and software, and Dave Peterson, former CMO and fellow co-founder, explore the art of category design. They reveal how innovators create and dominate markets by effectively framing their products. The duo shares fascinating insights into the evolution of companies like Airbnb and the importance of naming strategies in marketing. They discuss how category design shapes brand identity and influences consumer perception, using iconic examples from tech giants.