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Dave Nottoli

Teaching assistant professor at University of Colorado, Boulder. Co-author of a book on interestingness and its five key components.

Best podcasts with Dave Nottoli

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Mar 25, 2025 • 1h 9min

The five components of interesting (with Jeffre Jackson and Dave Nottoli)

Join Jeffre Jackson, a branding expert and co-founder of Open Intelligence Agency, and Dave Nottoli, a teaching assistant professor and co-author on interestingness, as they dissect the five key components of what makes advertising engaging. They discuss the power of incongruity in memory retention and why authenticity transcends mere buzzword status. Delve into the significance of details, discover the charm of the Cadbury’s Gorilla ad, and learn how to avoid the allure of empty spectacle in the marketing race for attention.