
Dave Kurlan
Legendary author of 'Baseline Selling' and founder of Objective Management Group
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Jan 8, 2024 • 33min
The Holy Grail of Selling: Creating Predictability and Consistency
Legendary author Dave Kurlan discusses creating predictability and consistency in sales. Emphasizes importance of desire and commitment, strong sales process, and discovery. Shares a study showing high commitment leads to sales success. Insightful for sales leaders aiming for team consistency.