In an insightful conversation, retail veterans Dave Huntoon and Brian Strickland dive into the intricacies of retail site selection. Huntoon, with over 40 years in location research, discusses the impact of tight market spaces and the importance of quick adaptation. Strickland, a data analytics specialist, highlights the role of mobile data and customer profiling in strategic decisions. They explore balancing data with real-world insights, evaluating competitive positioning, and the transformative power of technology in understanding consumer behavior.