Dave Glaza

In this engaging conversation, Dave Glaza, Founder and CEO of DIGITS Agency and a pioneer in retail media, shares his insights from launching Target’s original Cartwheel app. He discusses why many retail media budgets fail and the importance of using shopper data for real outcomes. Glaza emphasizes the need for brands to balance innovative tactics with proven methods while focusing on regional grocers to maximize impact. He also forecasts how AI-driven product discovery will transform retail media in the coming years, making it essential for retailers to adapt.