Dave Dase, Global Co-Head of Sports Investment Banking, and Gene Sykes, Co-Chair of Mergers and Acquisitions, dive into the shifting tides of sports media. They explore the staggering valuations of sports teams and the fierce competition between traditional broadcasters and tech giants for premium content. The conversation highlights how athletes are leveraging social media to create personal brands and drive social issues. Also on the table is the excitement surrounding the 2028 LA Olympics and the role of technology in transforming fan engagement.

In this engaging discussion, Josh Harris, co-founder of Apollo Global Management and a notable sports franchise owner, shares insights on the surge of institutional investors in professional sports. Dave Dase and Elis Jones from Goldman Sachs delve into the booming sports investment landscape, emphasizing the rising media rights and potential in women's sports. They also explore how Formula One's transformation into an entertainment juggernaut boosts its visibility. The emotional and financial aspects of sports investments are highlighted, showcasing the unique blend of passion and profit.