Greg Linnemanstons chats with Dave Charest, Director of Small Business Success at Constant Contact. They dive into the enduring power of email marketing for B2B, emphasizing its role as the 'glue' for multichannel campaigns. Dave reveals how personalization, driven by AI, makes customer engagement more effective while preserving a human touch. Listeners will learn the importance of focusing on meaningful performance metrics rather than vanity ones, and why empathetic communication remains crucial in automated interactions.
