Dave \\CAC\\ Kellogg

Executive in Residence at Balderton Capital and a frequent contributor to the SaaStr community. Offers expertise in SaaS metrics and company scaling.

Best podcasts with Dave \\CAC\\ Kellogg

Ranked by the Snipd community

Jan 31, 2024 • 1h 10min

20VC: The Metrics That Matter in SaaS Today; Why CaC Payback is Flawed & CAC Ratio is Better, Why You Need to Hire Three Sales Reps at a Time, How to Forecast in 2024 & Biggest Mistakes Made Forecasting & How to Make Customer Success Sell More with Dave K

In this discussion, Dave Kellogg, a veteran SaaS executive and former CMO of Business Objects, shares his wisdom on essential metrics for SaaS success. He argues that the CAC payback period is flawed and explains why the CAC ratio is more relevant. Dave emphasizes the importance of hiring three sales reps at once and reveals the biggest forecasting mistakes companies make. He also explores how to align customer success with sales goals to drive more revenue and addresses the evolving strategies that CFOs are adopting in the tech landscape.

Nov 6, 2024 • 54min

SaaStr 772: What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg

In this engaging discussion, Dave Kellogg, Executive in Residence at Balderton Capital and SaaS expert, joins Jason Lemkin to explore the future of SaaS in 2025. They delve into the anticipated surge of IPOs and the evolving dynamics of SaaS sales. The conversation covers the impact of AI on budgets, customer success strategies, and the critical importance of fair enterprise pricing. With insights on navigating private equity acquisitions and the challenges of slow growth, Kellogg offers invaluable advice for SaaS founders looking to thrive in a competitive landscape.