In this discussion, Dave Kellogg, a veteran SaaS executive and former CMO of Business Objects, shares his wisdom on essential metrics for SaaS success. He argues that the CAC payback period is flawed and explains why the CAC ratio is more relevant. Dave emphasizes the importance of hiring three sales reps at once and reveals the biggest forecasting mistakes companies make. He also explores how to align customer success with sales goals to drive more revenue and addresses the evolving strategies that CFOs are adopting in the tech landscape.

In this engaging discussion, Dave Kellogg, Executive in Residence at Balderton Capital and SaaS expert, joins Jason Lemkin to explore the future of SaaS in 2025. They delve into the anticipated surge of IPOs and the evolving dynamics of SaaS sales. The conversation covers the impact of AI on budgets, customer success strategies, and the critical importance of fair enterprise pricing. With insights on navigating private equity acquisitions and the challenges of slow growth, Kellogg offers invaluable advice for SaaS founders looking to thrive in a competitive landscape.