Dave Boyce

In this episode, Dave Boyce, Executive Chair at Winning by Design and a veteran in SaaS, discusses the critical need for modern companies to rethink their go-to-market systems. He highlights how outdated structures like commissions and reporting misalign with today's buying behaviors. The importance of empathy in system design and why CEOs must take ownership of this transformation is emphasized. Practical examples from Atlassian illustrate how focusing on customer journey and retention leads to sustainable growth, challenging the traditional metrics that often hinder progress.