Dave Bernath

Dave Bernath, General Manager of the Americas at Wurl, dives into the shifting landscape of the streaming ad market. He highlights the imbalance between audience migration to streaming and ad spending, emphasizing the need for standardized measurement in connected TV. He discusses the impact of YouTube’s dominance on big-screen viewership and how platforms can innovate to compete. Additionally, Dave addresses the evolution of FAST channels towards curation and the importance of quality content for advertisers seeking greater reach.