Dave Baxter

Dave Baxter, an inventive engineer and founding member of the NORM-ROAST Consortium, dives deep into the Norm Roast Protocol, which aims to bring transparency and efficiency to coffee roasting. He discusses how to objectively measure energy efficiency and emissions, challenging marketing claims from manufacturers. The innovative protocol promotes standardization and encourages manufacturers to adopt sustainable practices. Dave also shares insights on optimizing roasting processes while balancing quality and environmental impact, making a compelling case for industry-wide adoption.